Corporate Video Production Back to the Floor
Brief/background
Using our corporate video production services, this programme gave managers an opportunity to return to the workplace where they meet staff, and customers, face to face. This benefits them in three ways: they understand better the reality of how people actually work; this means they can identify possible improvements and, on a personal level, they become more customer focussed.
Work involved
Corporate video production is what we do best. We assigned a video producer and held pre-production meetings so we could understand and get to know both the managers and the staff they'd be visiting.
So everyone was clear on what the aims of the day were, managers and hosts were asked questions (which focussed on specific criteria in line with the company strategy) about their expectations of the day and their subsequent experience.
The actuality sequences come as part of our corporate video production. We filmed in each visit's single day - as well as the answers to the questions - helped to provide each film's narrative.
One of the five programmes was based in Singapore, for which we used one of our partners to film the day, then edited the programme using our in-house corporate video production facility in London to ensure consistency with the others.
To complete our corporate video production services, an opening title sequence using motion graphics and actual footage was created to lead each programme, and the programmes were made available on the company intranet.
| Title | Back to the Floor |
|---|---|
| Location | Worldwide |
| Type | Factual documentary, 5 x 7mins programmes |
| Filming days | 1 day per 5 locations |
Sections of the actual video can be seen in our showreel on the home and how we work pages.
This has been used widely as an internal video communication and a training video within the company. It has been acknowledged as one of the most effective video communication methods so far and its success has encouraged further video production commissions.
